KFC Snapchat Geofilter

This is a Snapchat geofilter for KFC's Georgia Gold flavor and is available for a limited time at all of KFC's 4300 locations nationwide. The brief was to create a Snapchat geofilter that users would be encouraged to share while also pushing the new flavor profile of honey, mustard, and BBQ. Tasked with concepting and illustrating the geofilter, I came up with a variety of options and ultimately the client liked the trophy concept the most. The trophy features iconography symbolizing each of the flavors in Georgia Gold chicken while illustrating these characteristics in a fun and engaging manner.