KFC Extra Crispy Sunscreen

As part of an ongoing marketing campaign for Wieden+Kennedy, the Extra Crispy Sunscreen was given away for free to the first 1000 people who signed up on the microsite. The bottles were gone nearly instantaneously, and so thousands of lucky individuals were able to apply sunscreen that smelled like their favorite chicken products. The scope of the project included packaging design, illustration, and web design for the microsite.