Nike Guadalajara HQ

While at Big-Giant, together with the creative director and a team of designers, we created the concept for the Nike Guadalajara corporate office. We had the opportunity to tell the story of Guadalajara through the lens of Nike sport and heritage. The main concept we came up with (the lens through which all of the subsequent designs were filtered) was based on the theme of "Endurance"—everything from narratives around local Mexican traditions that have endured through the centuries, to how Nike as a brand has excelled from the beginnings as a small pop-up shop in the late 1960s to the global brand they are today.