Quimby Teamakers

Quimby Teamakers is a vintage tea brand started in Brighton, England in the early part of the 20th century. The wordmark uses hand lettering to imitate the founder’s signature and references the proliferation of hand-written wordmarks found in the first half of the 20th century. Quimby Teamakers utilizes Verlag as the geometric sans-serif speaks to the pre-war era and Art Deco style that was widespread when the brand was established. Bold, thick lines adorn the packaging as a nod to design elements of American diners from the 1940s and 50s, which is when the brand was at its peak of popularity. The minimal color palette of bamboo green, earl grey black and snow white are recognizable to consumers and stand apart from trendy tea packaging featuring richly colored illustrations and designs.