Vim & Vigor Drinking Vinegar

In order to craft a unique beverage that does not currently have a strong foothold in the market, our team created a drinking vinegar brand called Vim & Vigor. Promoting the beverage as fun and whimsical through the use of circus illustrations and hand lettering, we chose to highlight drinking vinegar’s health benefits. In order to tie in the health benefits of drinking vinegar with the characters, we developed stories explaining how they benefited from the consumption of the vinegar beverage.